Got Guerilla Marketing?

Poor Steve. Frustration gets the better of this businessman, and Cisco Interrated Communications gets a fabulously affordable marketing and PR campaign.

This video has all the aspects of great guerilla marketing. It's not a typical ad, and it looks like it is actually happening. The view from the security cam and the reactions of the people in the hotel make it all seem surreal. Where is Iain you ask? Who knows, but Cisco Integrateted Communications will show you how to prevent something like this from happening. Though you might not know that from just looking at this ad. The very end of the video flashes a website: www.donthaveameltdown.com. You have to go there to see just what this short is about, but eventually it will lead you to Cisco. This trail of virtual breadcrumbs is what's new in marketing. Don't let the name fool you, guerilla marketing isn't something to be feared. Take advantage of it. People have been bombarded with tacky Taco Bell commercials for far too long. It's time to think outside the TV Box and create something that is truly attention getting. I'm all for a little guerilla tactics to get a good point across, and so is Cisco.