You are now viewing pictures that belong to a man affectionately (only by some and you will discover why soon enough) referred to as the "FedEx Furniture Guy". His real name is Jose Avila. His story is old news according to today's internet standards, but his story is a prime example of corporate stupidity. Let's review FedEx's foul up. Here's a quick summary of how Jose Avila's penchant for FedEx turned into an internet fiasco: Jose Avila vs. FedEx
Avila. You can read the details for yourself, but the three main points are the following:
- FedEx is stupid
- Jose Avila is smart (and a cutie. Who doesn't love a man with pink hair?!)
- FedEx is stupid
In other words, FedEx screamed a big ol' "You Got Served!" to dear Jose Avila, and pulled some legalese out of there bums to make sure the resourceful young lad could no longer share is architectural prowess with the world. The lawyers quickly wrote letters and threw around acronyms like DMCA (Digital Millennium Copyright Act) citing copyright infringement (totally bogus claims, in some people's honest opinions).
This is another example of companies not understanding how to adapt to the ever changing consumer culture. Avila's penchant for cardboard led him essentially create a brilliant marketing campaign for FedEx. This is a commercial I would watch. Those come few and far between for marketers. I do not understand FedEx's sheer aversion to Avila's ingenuity. For what I can make out, the company thinks it is protecting itself, but Avila comes out on top.
Avila 1, FedEx 0
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